Pinnacle Group has appointed Emma Parsons as Head of Place by Pinnacle, strengthening its leadership team as the business continues to grow its build-to-rent and private rented sector offer.
Emma brings more than 20 years’ experience in the residential property sector, with expertise spanning lettings, property management, build-to-rent operations and business leadership. Throughout her career, she has held senior roles across the industry, leading multi-site lettings operations and national property services teams, with responsibility for people, performance, compliance and commercial delivery.
Emma joins Pinnacle from PropTech business Flatfair, where she spent five years working closely with BTR operators, investors and agency partners across the UK. During this time, she developed extensive insight into the evolving rental market and the ways technology and innovation can enhance resident experience and operational performance.
As Head of Place by Pinnacle, Emma will lead the continued growth of the business, further strengthening its position as a trusted management partner for investors, developers and asset owners across the BTR and PRS sectors.
Emma Parsons, Head of Place by Pinnacle, said:
The BTR sector continues to evolve rapidly, with increasing expectations from residents, investors and clients alike. Place by Pinnacle has built a strong reputation for delivering exceptional service and creating communities where people want to live, and I’m excited to join the team at such an important stage in its growth.
I look forward to working with colleagues, clients and partners to build on that success and continuing to deliver quality services for residents and clients alike.
Claire Kober, Managing Director, Homes, at Pinnacle Group, said:
Emma brings a wealth of experience across residential property, operations and customer experience, alongside a thorough understanding of the build-to-rent market. ‘Her leadership, commercial expertise and passion for delivering great places will be invaluable as we continue to grow Place by Pinnacle and support our clients in creating thriving communities.
Place by Pinnacle manages multi-family and single family BTR and PRS homes and communities on behalf of institutional investors, developers and asset owners nationwide.